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Key topics 2024
Benefits of the retailers shoppers data for the brands
Retail media market : standardisation, confidence and transparency issues
Instore DOOH : success stories
Global Retail Media panorama and focus on MENA
The Boom of Non-Endemic Advertising
Live shopping as a retail media format ?
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NXT Media Days MENA
Retail Media Days MENA is collocated with two other dynamic event series – Nextv Series MENA and CTV Ad Days MENA – under the unified brand, NXT Media Days MENA. Together, these events create a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.
NXT Media Days MENA brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days MENA is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.
Collocated Events
Why attend our event?
Market Intelligence
All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.
Find out more about our new Intelligence Services that led to the creation of this exclusive event.
Our Research Highlights
European Broadcasters' Strategic Moves in Digital Video Advertising
Last week, ITV introduced BE Studio, a creative studio dedicated exclusively to Ad Funded Entertainment (AFE), aiming to foster emotional connections between brands and ITV audiences. The studio’s primary strategy for building these connections involves creating entirely new formats, capitalizing on the rapid growth of AVOD. The launch of BE Studio signifies ITV’s commitment to enhancing its ad-funded platform ITVX and Social Production resources, further bolstering existing creative capabilities. This move aims to achieve greater integration between ITV Commercial and ITV Creative, reinforcing the broadcaster’s position in the industry. It illustrates the refocusing of European broadcasters on AVOD, shifting away from the prevalence of the subscription-based model over the last few years.
Debunking OTT advertising: what is the actual value of CTV ads in Europe top 5?
CTV advertising will generate an estimated 2 billion EUR in revenues in Europe top 5 markets in 2023, a 34% increase from the previous year. The growth of CTV advertising revenues is expected to be more than 2.7 times faster than the overall revenue growth of non-CTV advertising generated by OTT video platforms for 2023. Ads are getting digitalized across all segments A growing number of ad products are available on fully digital platforms: on OTT services and video-on-demand platforms deployed across all screen types and on linear channels with addressable solutions deployed on set-top boxes and on HbbTV. CTV advertising is expected to account for 25% of all video platforms’ revenues in Europe top 5, and a record 8% of the overall revenues generated by TV and video advertising across the 5 markets for the year 2023.