Agenda
Agenda
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Day 1
Tuesday, Dec 10
| 08:30 |
Registration & Welcoming Coffee 60 minutes |
| 09:30 |
Welcoming Speech & Market Overview 15 minutes |
| 09:45 |
Benefits of the retailers shoppers data for the brands 45 minutes |
| 10:30 |
One to One Session 20 mins |
| 10:50 |
Retail media market : standardization, confidence and transparency issues 45 minutes |
| 11:35 |
Coffee break 30 minutes |
| 12:05 |
Instore DOOH : success stories 45 minutes |
| 12:50 |
Global Retail Media panorama and focus on MENA 45 minutes |
| 13:35 |
Lunch & Networking 60 minutes |
| 14:35 |
The Boom of Non-Endemic Advertising 45 minutes |
| 15:20 |
Live shopping as a retail media format ? 45 minutes |
| 16:05 |
Closing speech 5 minutes |
| 16:10 |
Networking 90 minutes |
Registration & Welcoming Coffee
Tuesday, Dec 10, 08:30 - 09:30
Welcoming Speech & Market Overview
Tuesday, Dec 10, 09:30 - 09:45
Benefits of the retailers shoppers data for the brands
Tuesday, Dec 10, 09:45 - 10:30
• How can shopper data be utilized for targeted, personalized marketing campaigns?
• In what ways can consumer insights drive data-driven product innovation?
• How can brands enhance customer loyalty through personalized offers?
• What methods are effective in assessing the impact of data-driven marketing initiatives?
One to One Session
Tuesday, Dec 10, 10:30 - 10:50
Retail media market : standardization, confidence and transparency issues
Tuesday, Dec 10, 10:50 - 11:35
•How can the industry create consistent metrics for retail media?
•What strategies ensure clear and honest ad performance reporting?
•How can advanced technologies be used to combat ad fraud?
•What are effective methods for achieving unified cross-platform measurement for comprehensive campaign insights?
Coffee break
Tuesday, Dec 10, 11:35 - 12:05
Instore DOOH : success stories
Tuesday, Dec 10, 12:05 - 12:50
- Maximizing ROI through Data-Driven In-Store DOOH Campaigns
- The Future of Personalization in Retail Media
- Integrating Omnichannel Marketing with In-Store DOOH
- Innovative Uses of Interactive DOOH in Retail Spaces
Global Retail Media panorama and focus on MENA
Tuesday, Dec 10, 12:50 - 13:35
- What strategies are needed to effectively localize global retail media insights for the MENA region?
- How is the digital revolution impacting retail media in MENA, and what innovative approaches are emerging?
- How can global brands tailor their retail media strategies to align with MENA’s unique cultural and economic landscape?
- What pioneering innovations and trends are originating from MENA, and how might they influence the global retail media landscape?
Lunch & Networking
Tuesday, Dec 10, 13:35 - 14:35
The Boom of Non-Endemic Advertising
Tuesday, Dec 10, 14:35 - 15:20
•Case studies of effective non-endemic advertising campaigns
•How to create engaging content for non-endemic audiences?
•What are the new revenue streams from non-endemic advertising?
Live shopping as a retail media format ?
Tuesday, Dec 10, 15:20 - 16:05
•What are the latest trends in live shopping, and how are consumer preferences evolving?
•Which platforms and tools are essential for successful live shopping?
•What are the best practices for creating engaging content in live shopping?
•How to measure the impact and success of live shopping campaigns?
Closing speech
Tuesday, Dec 10, 16:05 - 16:10
Networking
Tuesday, Dec 10, 16:10 -