Agenda
Agenda
-
Day 1
Tuesday, Dec 10
| 08:30 |
Registration & Welcoming Coffee 70 minutes |
| 09:40 |
Welcoming Speech 5 minutes |
| 09:45 |
Benefits of the retailers shoppers data for the brands 45 minutes 
|
| 10:30 |
The Future of Retail Media 15 mins 
|
| 10:45 |
Retail media market : standardization, confidence and transparency issues 45 minutes 
|
| 11:30 |
Coffee break 30 minutes |
| 12:00 |
Leveraging in-store and DOOH advertising for retail spaces 45 minutes 
|
| 12:45 |
Global Retail Media panorama and focus on MENA 50 minutes 
|
| 13:35 |
Lunch & Networking 60 minutes |
| 14:35 |
The Boom of Non-Endemic Advertising 40 minutes 
|
| 15:10 |
Live shopping as a retail media format ? 40 minutes
|
| 15:50 |
Networking Coffee 90 minutes |
Registration & Welcoming Coffee
Tuesday, Dec 10, 08:30 - 09:40
Welcoming Speech
Tuesday, Dec 10, 09:40 - 09:45
Benefits of the retailers shoppers data for the brands
Tuesday, Dec 10, 09:45 - 10:30
• How can shopper data be utilized for targeted, personalized marketing campaigns?
• In what ways can consumer insights drive data-driven product innovation?
• How can brands enhance customer loyalty through personalized offers?
• What methods are effective in assessing the impact of data-driven marketing initiatives?
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
The Future of Retail Media
Retail media market : standardization, confidence and transparency issues
Tuesday, Dec 10, 10:45 - 11:30
•How can the industry create consistent metrics for retail media?
•What strategies ensure clear and honest ad performance reporting?
•How can advanced technologies be used to combat ad fraud?
•What are effective methods for achieving unified cross-platform measurement for comprehensive campaign insights?
Moderated by: David Singleton: Strategic Advisor, Growth Coach
Coffee break
Tuesday, Dec 10, 11:30 - 12:00
Leveraging in-store and DOOH advertising for retail spaces
Tuesday, Dec 10, 12:00 - 12:45
- Maximizing ROI through Data-Driven In-Store Campaigns
- The Future of Personalization in Retail Media
- Integrating Omnichannel Marketing with DOOH
- Innovative Uses of Interactive DOOH near Retail Spaces
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
Global Retail Media panorama and focus on MENA
Tuesday, Dec 10, 12:45 - 13:35
- What strategies are needed to effectively localize global retail media insights for the MENA region?
- How is the digital revolution impacting retail media in MENA, and what innovative approaches are emerging?
- How can global brands tailor their retail media strategies to align with MENA’s unique cultural and economic landscape?
- What pioneering innovations and trends are originating from MENA, and how might they influence the global retail media landscape?
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
Regional Technology Lead - Middle East, Pakistan, Turkey, Africa and Germany
Yum! Brands
Lunch & Networking
Tuesday, Dec 10, 13:35 - 14:35
The Boom of Non-Endemic Advertising
Tuesday, Dec 10, 14:35 - 15:10
•Case studies of effective non-endemic advertising campaigns
•How to create engaging content for non-endemic audiences?
•What are the new revenue streams from non-endemic advertising?
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
Live shopping as a retail media format ?
Tuesday, Dec 10, 15:10 - 15:50
•What are the latest trends in live shopping, and how are consumer preferences evolving?
•Which platforms and tools are essential for successful live shopping?
•What are the best practices for creating engaging content in live shopping?
•How to measure the impact and success of live shopping campaigns?
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
Networking Coffee
Tuesday, Dec 10, 15:50 -